How we did it: HTML/CSS, ASP, SQL
When we did it: March 2007

Visit the Online Reviews website

The Online Reviews network is a group of sites that offers reviews on various services and products such as renting DVDs online, online dating and mobile phones. The site earns income from advertising and affiliate partnerships.

Search engine visibility is vital to the site's revenue stream and optimising it to be easily indexed by the search engines was one of our key goals. The client also wanted any member of staff to be able to add new reviews with ease.

“The search engine work that Element25 put into the sites they've built for us mean our ROI^[1] on this project has far greater than we'd anticipated. The admin system for our sites is so simple it takes us 5 minutes to teach new members of staff how to use it.” Jamie Burroughs

Element25 has refined a system of optimising database driven websites and the system was implemented on this project. The admin area for the website interacts with this search engine functionality to create highly optimised pages.

[1] Return on investment